Website Copywriting / Photographer & Videographer
The client:
C2 films – Australia’s favourite 5-star wedding videographer
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Their website had a good Google ranking, but had a very high bounce rate and too many keywords stuffed in there. Their customers just weren’t converting, and their tone didn’t match their luxury offering. We needed to work out the problem, then overhaul their copy in a way that would be really appealing to their high-end clientele, do justice to their amazing talent, (and not break their SEO).
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A full copy rewrite, focussing on audience and aesthetics first, but cleverly keeping the keywords in there so that ranking would not be affected. I also wanted to majorly cut down the text to keep a really beautiful website that focused on the visual aspect of the service without sacrificing the words.
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Beautifully-Crafted Wedding Videography and Photography in Melbourne and Sydney.
Welcome to C2, Australia’s highest-rated, most-reviewed luxury wedding storytellers.
We create the most beautiful, unique, and premium cinematic wedding films and photography in Melbourne and Sydney.
There are no retakes on the wedding day, so you need someone you trust to capture all the important moments without fail. Featured in Elle and Vogue, our wedding films and photography are unforgettable because we truly take the time to understand what's important to you. Whether it’s priceless footage of you dancing with your grandmother, an inside joke with your partner, or maybe a piece of sentimental jewellery or an important cultural tradition, we're on top of it. We will create a story plan for your cinematic film and photos that encapsulates it all, so you’re blown away every time you view it. Simply put, we create beautiful wedding films and photos that your friends and family will actually want to watch again and again.
“Audrey is beyond amazing. Clear, concise, and creative. She understood our brand and our brief. I couldn’t be happier. Our website needed an overhaul in terms of copy, and Audrey was the perfect fit. Keeping it creative, yet very aware of our SEO to ensure our high rankings were not affected. If you need an SEO Melbourne Copywriter, Audrey is your go-to!”