Website Copywriting / Non Profit Organisation

U3A is a large, well-established charity organisation with nearly 40,000 members. They had a website, but it needed a big refresh, as well as clear and engaging copy that would immediately appeal to their audience, explain what they offer, and help them rank on Google.

A full website restructure and re-write, simplifying and modernising the flow and content in a way that would still be attractive to their target audience of retirees. We started with a meeting with all of the stakeholders, to ensure everyone was on the same page, then I created a full web copy deck to showcase their offerings and boost enrolments across the state.

If you’re looking for fun retirement activities and a great local community, you’ve found it.

U3A connects Victorian seniors with other likeminded locals--forming lifelong friendships, learning new skills, and enjoying retirement together.

Whether you’re recently retired, long retired, and about to retire, we would love to welcome you to our incredible community. We have a wide range of low-cost activities to suit every interest and energy level—from learning Italian on your sofa to bushwalking for hours with new friends.

Join our 34,000 members — ages 50 to 100+ -- and find out why U3A is so special. We represent a network of 104 local U3A centres across Victoria, and each one is unique. It’s easy to get started! Just find your local U3A and reach out to them to get enrolled.